FREE ADVERTISING NOW ON GOOGLE!
Google has announced some big news for small businesses in response to the COVID-19 crisis. Since 2012 Google, we have had to pay to place our products on Google Shopping results, now it is FREE!
Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google.
ARE ALL GOOGLE ADS FREE?
Only Shopping ads are free. Google are still charging for text, display, search, remarketing and mobile adverts.
Google are only making Product Listing Ads (PLAs) free. These are on Google’s Shopping tab of the search results. For example, when you search for ‘red running shoes’ in Google and click on the Shopping tab under the search bar, you will see the following items:
ALREADY ADVERTISING ON GOOGLE ADS?
If you are already advertising on Google Ads you may not have to do anything. Simply check your settings within your Google Ads console and make sure your listings are being showed in your Shopping tab for free.
HOW DO I LIST FOR FREE ON GOOGLE SHOPPING?
Your first step is to set up an account within Google Merchant Center. When you are setting this up, you need to opt into surfaces across Google.
Already have a Merchant Center account? if so, simply click on “Growth” in the left navigation, then click “Manage programs” and select “Surfaces across Google”. This will create free Shopping listings for your products.
You will also need to place your products on the Merchant Center using a product feed.
NEED HELP TO DO THIS?
Do you want to take advantage of these free products listing on Google and need help doing this? We are more than happy to help and will set up your Merchant Center Account, set up and optimize your product feed, and ensure your products are eligible in Google’s new free Shopping listings. Simply click the button below to let us know and we will be in touch shortly with your free proposal!