Juicy Lingerie
Project Description
Developed an ecommerce retail site with four sales channels. Managed full project lifecycle: strategy, design, development, testing, and implementation. Further developed a mobile site, that increased conversion by 25%, reduced bounce rate by 34%, and improved user engagement.
Project Details
Client Juicy Lingerie
Date 02.07.2013
Skills eCommerce Design
Mobile Site Boosted Sales By 25%
Mobile Refresh
Not only did we design this site to be used on a laptop we also designed it to be used on mobile, which phenomenally increased sales.
Rebuilt From the Inside Out
We built this eCommerce site with the target market of 20 – 40 year old females in mind with larger cup sized boobs. We wanted to make it classy and appeal to ladies who love the brands we sold and are loyal buyers.
Extensive Demographic Studies
Due to this site being global, we created different landing pages for different nationalities. We also placed a translator on this site, so that the viewer could read the wording in any language.
- Mobile Sales 80%
- Website Traffic 50%
- Conversion Rate 75%
- Email Subscribers 60%
The Results Were Amazing
Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion. Resulted in 19% increase in AOV, 8% increase in visit duration, and 3% decrease in bounce rate.
“The professionalism and personalised service that we got from Focus is unlike any other company we worked with.”
“Focus is, hands down, one of the best companies that we have worked with! The company exceeded all goals we set.”