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Google has announced some big news for small businesses in response to the COVID-19 crisis. Since 2012, we have had to pay to place our products on Google Shopping results, Now it is FREE!
A 35% discount or 50% extra for FREE? Both the same discount level. True? University of Minnesota researchers found that a “50% bonus package” sold 71% more than one with a “35% discount,”
When figures and sales go down severely, panic is the human natural response. Whether it’s the COVID-19 pandemic or a natural disaster, our fight or flight instincts kicks in and hazes our thought pattern.
We are seeing huge demand globally for eCommerce websites. The main challenge we always face with eCommerce platforms is conversions. Bringing in traffic is one thing and encouraging those users to buy is another.